A Practical Example of Resell Rights:
E-books
E-books, or electronic books, are a really good
example of an information product for which you can
purchase resell rights and make money. Say, for example,
that you agree to buy the resell rights for an e-book
about surfing. You don’t have to do any work in order to
obtain the product. You don’t spend any time writing or
researching surfing, or for that matter, actually
surfing.
All you do is pay an agreed fee for the
rights to resell that book. Then you put that book on
your website and sell it along with other products. You
might package it together with a group of other e-books,
or offer it as a bonus item when someone buys another
product on your site or purchases a membership to your
service. You set the price and do the marketing yourself
in whichever manner you think will best sell the book.
Everyone wins in this scenario. You win because
you get to keep all of the profits from every book you
sell and the author of the e-book wins because he gets
paid for writing his book and doesn’t have to do any work
to market or sell it en masse. He’s also free to spend
his time writing more e-books and selling the resell
rights to them and in turn makes even more money instead
of spending his time marketing and selling each e-book.
E-books with resell rights are great for both people who
have information products to sell and also people who are
looking for products to sell.
E-books are a great resell rights property for a
number of other reasons. If you purchase the rights to
resell the resell rights, you can get paid over and over
again. The same goes true for the e-book author. If the
author retains the rights to sell the resell rights, he
can sell them to as many people as he wants to and
continue making money over and over again for those
rights.
Since e-books exist electronically, they are an
easy product to own and sell. You don’t have to maintain
an inventory like you would with a traditional hard or
soft cover book. You don’t need staff to package and ship
the books. You won’t need to buy packing materials and
pay for the shipping either. People simply log onto your
site and download the book. (If you’re a fan of the
environment, you won’t be killing trees by selling
e-books, either.)
And if you’re permitted to do so by your resell
license, you can take that e-book, rename or re-title it,
change the cover, modify the content, or otherwise
personalize it as your own product and make it work for
you. You own it and can do whatever you want to do with
it. You can sell it in any manner you want and charge any
price you want to for it. E-books are just the tip of the
iceberg. You can buy the resell rights to Internet
articles or groups of articles as
well.

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